Our history

You’ve probably already realised that our founder, Jerry Green, means a lot to us. He does, but perhaps the biggest credit should go to Rusty, the spaniel we celebrate in our logo, a faithful and loving companion to Jerry Green.

In 1961, Rusty’s passing inspired his owner to set up a charity to rescue and rehome stray and unwanted dogs, with the aim of revolutionising the quality of life provided to all rescue dogs.

Jerry Green believed that far too many dogs were being put to sleep unnecessarily. This belief has driven the charity’s activities since the creation of its first rescue centre  in Broughton, North Lincolnshire, still in operation today.

Jerry Green was passionate about sharing the good practices he established, in order to influence other animal welfare charities. He campaigned and educated to promote the humane treatment of all dogs.

The welfare of all dogs will always be our passion. We will continue to provide the highest standards of welfare for the dogs in our care, and we stand ready to provide support to all of our dogs throughout their lives.

We commit to offering support services in our communities, recognising our interventions can make a positive impact on the lives of dogs, and improve dog welfare through education.

As we adapt to changes in society and to the growing evidence surrounding dog’s wants and needs, we will continue Jerry Green’s work of sharing best practice to support every dog’s welfare.