We are committed to keeping your information safe. Policy and processes have been designed to govern how we manage your data and we have invested in training on this for all our staff. We ensure that additional controls are in place for financial, sensitive and other special categories of information, to ensure we meet regulatory and legal requirements for managing these types of information.

How we ensure we are using your information properly

In most cases, the legal basis that we rely on to process your personal data will be one of the following, depending on the circumstances in which it has been collected and used:

  • where you have provided your consent to allow us to use your data in a certain way, such as receiving news by email, phone or text message
  • where the processing is necessary to honour a contract with you, such as providing dog sponsorship communications
  • a legal obligation to use or disclose information, such as retaining records for Gift Aid purposes, or disclosing information relating to incidents involving dangerous dogs for insurance purposes under the Dangerous Dogs Act
  • where it is in our legitimate interests to perform administrative functions such as processing donations or following up an information request
  • marketing communications by post where our legitimate interest is to raise funds to deliver our charitable purposes

What is Legitimate Interest?

Legitimate interest is a legal ground for processing your data. It means that our use of your information must be fair and balanced to ensure we consider your rights and interests as an individual.

Some examples of how we might rely on legitimate interest are:

  • Sending you information by post, such as updates about our work, how you can support us by raising funds or donating, products like our merchandise range or raffle or invitations to events
  • Administration such as improving the security of our website and systems, preventing fraud, processing donations or delivering orders
  • Analysing personal information to ensure our services and communications are relevant to you