Job Title: Social Media Marketing Assistant

Reports to: Head of Income Generation

Salary: starting £8.91 per hour

Hours of work: 16 hours (overtime hours are available, with a view to increase to full-time)

Main Purpose of the Job: To ensure that Jerry Green Dog Rescue’s brand and message is clearly,

professionally and effectively delivered to our social media audience.

Closing date: 30th September 2021

If you would like to apply, please complete an application form and forward to: [email protected]

The successful candidate will play a key role in sharing creative and innovative marketing content for social media channels to drive engagement. You will be required to support the Fundraising and Enterprise team activities in terms of promotion, sponsorship and logistics and will develop strong media contacts to promote JGDR. Supporting marketing activity across the whole organisation, you will be required to work collaboratively across all areas of the charity to ensure consistency and quality in communications and marketing in support of the brand and to facilitate increased awareness of Jerry Green Dog Rescue and income generation through Fundraising, Enterprise and Retail activity.


Key Tasks and Responsibilities


  1. Work as directed by the Marketing Co-ordinator/Head of Income Generation in the implementation of the communication strategy of Jerry Green Dog Rescue.
  2. Deliver the online Fundraising strategy of Jerry Green Dog Rescue, with the support of, and as directed by, the Fundraising Manager.
  3. To develop and maintain strong relationship with all interested parties.
  4. Design and deliver a range of reactive and strategically planned marketing and

communications content in print, media, and online in order to showcase Jerry Green Dog

Rescue and the work it does. To include, but not limited to, press releases, newsletters, email, news and thought pieces, case studies, publications, presentations and videos.

  1. Collaborate with team members across all departments through regular content reviews to

create dynamic, engaging content and schedule promotional activity for Jerry Green Dog

Rescue social media pages.

  1. Support campaigns and appeals and deliver successful outcomes.
  2. Work with the Fundraising team to drive and share engaging and emotive fundraising appeals.
  3. Actively champion our key income generation products.
  4. Be able to analyse and create reports from our online platforms.
  5. Contribute to the content calendar and support the monitoring of social media accounts, monitoring engagement levels and providing feedback to commentators as


  1. Edit, proof read, and repurpose content as directed to ensure that it is accurate,

compelling and brand-focused.

  1. Promote JGDR activities on external websites and build links to the charity’s web site.
  2. Provide support prior to and during major events.
  3. Analyse all marketing and communications activity such as social media engagement,

website analytics, email delivery click through rates, and opt-ins.


The post holder is also:

o Required to abide by the Health and Safety policies.

o Required to attend mandatory training annually.

o Required to respect confidentiality applying to all Jerry Green Dog areas.

o Required to participate in and contribute to team meetings.

o Required to co-operate and liaise with departmental colleagues.

o Expected to support and encourage harmonious internal and external working



The principle roles and responsibilities will change from time to time and the post holder is

required to undertake any additional duties as deemed appropriate.

It is expected that his post will develop through time and that the post-holder is expected to be

proactive in pursuing these changes.


NB This job description may be amended in consultation with the postholder in the light of

ongoing, changing Organisational needs.



Person Specification



Working towards A level qualifications or equivalent.

Professional qualifications (certificate/diploma) - desirable


Key Skills

- Extremely proficient in all social media channels. Including but not limited to Facebook, Instagram & Twitter.

- Exceptional writing, editing, and interpersonal communication skills.

- Interest in videography, photography and graphic design experience. Experience with basic design and video editing would be highly advantageous.

- Interest in learning about Microsoft Office, Adobe Creative Suite and web content management

software comparable products.

- Interest in learning to prepare and distribute engaging content and marketing material.

- Excellent planning and organising skills, including the ability to manage and/or support

several activities simultaneously.

- Information technology skills including social media platforms, e-mail marketing,

web site content management, Google Analytics.

-  Developing and understanding digital marketing techniques.

- Understanding/appreciation of donors and the donor journey.

- Building Profile & Reputation.

- Excellent communication skills.

- Able to prioritise, plan, review and evaluate own work.

- Effectively use IT applications appropriate to the role.

- Can effectively use digital technology and social media and understands its potential to

generate support.

- Maintains accurate information.

- interested in Marketing and Communications planning.



Understanding of the importance of ensuring of good dog welfare

- Passionate about continuous improvement of the welfare of dogs across the whole

organisation and demonstrates vigilance in ensuring the depth and breadth of good dog

welfare standards

- Understands the spirit and intent behind Dogs in the office

- Prepared to be trained as a Green Dog handler



Aptitude & Behaviours

- Self-motivated – innovative, creative, pragmatic and motivational.

- Self-awareness - able to reflect on practice and feedback showing initiative and

commitment in the face of adversity.

- Emotionally resilient with a mature and professional attitude.

- Respect for others, facilitating good team work and supporting work colleagues; honesty in

dealing with people, delivering difficult messages sensitively but directly in a timely and

appropriate manner.

- Detail oriented, with a positive and energetic attitude.

- Self-motivated and ambitious to learn new tools, media platforms and industry trends.

- Committed to and enthusiastic about the mission, programs and services at Jerry Green

Dog Rescue.

- Enthusiastic, flexible, tactful with a positive attitude.

- Car driver with the use of own vehicle.

- Shows integrity, is reliable and trustworthy, going that extra mile when necessary.

- Ability to develop strong and positive relationships with individuals at all levels.

- Ability to multitask, prioritise workload and meet deadlines at own initiative and with

minimal supervision.

- Ability to work independently and as a part of a team.

- Willingness to travel and to work some evenings and weekends.